Guiding Principles

  • We have a passion for helping companies grow by optimizing their sales.

  • We believe managing sales is 80% science and 20% art.

  • We take a scientific approach to assessing your business. It helps you develop and execute a plan that integrates the science of sales with the art of salesmanship.

  • Your plan helps you align all the relevant parts of your business into your defined sales process or Customer Engagement Model (CEM).

  • Companies experience well-defined stages of growth and frequently stumble as they transition from one stage to another. Such stumbles often lead to fiscal trauma.

  • We believe the risk of fiscal trauma is predictable and preventable.