Grow Revenue. Not Headcount.
The Compass Sales Strategy System. The Key to Capital-Efficient Growth.
The Market Has Changed. Your Approach Must Change with It.
The Requirement? Master Strategy.
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Mastering tactics gives you incremental gains. Mastering strategy delivers exponential growth.
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Strategy is the creation and application of power under uncertainty.
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Book a Deal Workout →
Because power, not headcount, creates scale—which drives capital efficiency and today's valuation metric.
Trusted by VC and PE backed growth companies who closed $1B+ in LTV using our system.
The Risk of a Tactical Approach
Here's what happens when you focus on how instead of why.
Deal Slippage
Your 'sure thing' deals suddenly go quiet. You're left guessing when, or if, they'll close while competitors advance strategically.
No-Decision Paralysis
Endless evaluation, no commitment. Multiple stakeholders need strategic alignment, not tactical pressure.
Price Pressure
When you can't demonstrate strategic value, price becomes your only differentiator. Heavy discounting erodes margins.
Quota Shortfall
Despite working harder with more tools, quota attainment keeps dropping. Tactical approaches don't work with today's AI-influenced buyers.
The Compass System
Legacy sales models were built for a world where sellers controlled information. But AI has erased that advantage. And everyone has AI now so tech stacks are commoditized. Today's reality demands strategic navigation, not tactical execution. In markets where sales tactics are standardized, strategy becomes the key differentiator.
The Compass System is the operating system that creates strategic power, providing measurable physics-based insights to close deals by compressing time, accelerating velocity, and improving competitive position.
Its design is different:
- It’s based on physics, not funnels. It uses the principles of Time, Velocity, and Position to navigate the complexity of enterprise deals.
- It’s a deal risk management system. It’s built to find all the reasons a deal won’t close, so you can proactively de-risk your pipeline.
- It's AI-powered for the age of AI buyers. SAM (Strategic Account Manager) acts as your AI co-pilot, analyzing deal physics in real-time and providing strategic guidance.
Our Engagement Model:
From Immediate Impact to Full Independence
1. We Close Your Most Important Deals—Together.
We start with your current 'must-close' deals. You, me, and our AI co-pilot SAM work together to build and execute strategies that close business. No theory, just immediate impact.
2. We Show You Sales Mastery.
We train your team on The Compass System so you can consistently close business. This isn't about knowledge transfer. It's about sales mastery.
3. We Help You Build a Proprietary AI Asset.
We train your own LLM on the Compass framework, creating a strategic AI agent that you control. This scales your productive capacity and creates a durable competitive advantage.
Our Goal is Your Independence.
My mission is successful attrition. When you can operate the Compass system independently and win deals systematically, you no longer pay us. You become a reference for other leaders making the same transition. I succeed when you no longer need me.
Proof in Action
Precision strategies that compress time, improve position, and accelerate velocity.
Position - Pre-Revenue to $4.3M Strategic Agreement
A startup with no revenue closed a $4.3M deal with a global financial services firm by shifting from efficiency value prop to a Compass-driven risk mitigation value prop aligned to the buyer's regulatory exposure.
Velocity - Strategic Necessity, Full Price
A tech company secured a multi-million-dollar contract without discounts by repositioning their solution as a strategic necessity. This significantly increased deal velocity by tying it to an impending acquisition and leveraging Compass bridging strategies to elevate executive alignment.
Time & Velocity - Compressed Timeline, $80K MRR in 10 Weeks
A software company used Compass to uncover and sequence multiple value drivers that compressed time and accelerated decision velocity—closing an $80K MRR deal in just 10 weeks from first meeting to contract.
The Compass evaluates thousands of deal variables to select the optimal strategy based on your current time, velocity, and position—all in under a minute.
Experience The Compass: Your No Charge Deal Workout
We're confident in our system's ability to deliver immediate value. Bring us your toughest, most important deal, and we'll prove it.
Your 45-minute Deal Workout Session:
This is a strategic working session, not a sales pitch. No slides. No fluff. Just results.
You will walk away with:
- A clear analysis of your deal's political landscape and unseen risks.
- Actionable strategies you can execute immediately to improve your position.
- A firsthand demonstration of how to use strategy to outmaneuver competitors.
To make the most of our time, a high-level overview of the opportunity and key stakeholders (no names needed) will suffice. No risk. No commitment. Just results.
From a Coal Mine to the C-Suite:
The Origin of Compass
Went to college in WVA. Worked in the mines to pay for it. Had nothing. Knew nothing. Went to grad school in CT and got my first job as a programmer on Wall St. After a few years my company asked me to go into sales. I was not very good at the beginning.
But my first breakthrough in closing B2B Enterprise deals came when I shifted my focus from tactics (how you sell) to strategy (who, what, when, where, and why). Once I figured that out, my sales production, and income, grew 5x.
The next, more powerful shift was moving my sales model from math to physics—realizing that success isn't about the volume of activity, but how each action impacts a deal’s Time, Velocity, and Position.
With my background as a system designer, I built a tool to capture and operationalize these principles. What started as a spreadsheet has been tested and refined over two decades, evolving into an AI-ready operating system designed to win in every sales scenario: human-to-human, human-to-AI, and eventually, AI-to-AI.
An interesting thing happens when you get good at strategy. Your production and income increase dramatically. You get asked to take on bigger roles and responsibilities. You are then asked to run companies as a CEO. Get good at strategy. It will transform your career and your life.
Connect with me on LinkedIn to see my track record. Client references available upon request for qualified opportunities.
Frequently Asked Questions
Q: What is The Compass System?
Q: How is this different from sales training?
Q: Who is this for?
Q: How does the Compass manage risks?
Q: Do you have client references?
Q: How quickly will we see results?
Your Strategic Advantage Awaits
Precision strategies that compress time, improve position, and accelerate velocity.
Where the Compass System shines:
- • No Budget Deals: Guide your sponsor to secure budget, outflanking internal competing priorities.
- • Must-Win Strategic Deals: Transform critical opportunities into closed business, no matter the competition.
- • Rapidly Shifting Requirements: Adapt and respond with agility as buyer conditions and needs evolve.
- • AI-Powered Evaluations: Navigate and win deals where AI Buying Agents are shaping decisions—even when you don't know it.
- • Multiple Stakeholders: Unify diverse decision-makers and influencers to accelerate consensus.
- • High-Variable Opportunities: Systematically process thousands of deal variables to reveal optimal strategies.
45-minute strategic session. No slides. Just insights that close deals.
